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What is VITAL Source Magazine?
Don't worry, we get that question a lot. Since its birth in January of 2002, VITAL Source has swiftly grown into Milwaukee's preeminent free monthly magazine. Firmly grounded in the arts, music and the local cultural scene, VITAL Source is increasingly becoming known for its literate social commentary, fresh perspectives on the pressing issues of the day and entertaining lifestyle pieces. VITAL Source Magazine is VITAL Reading for Milwaukee.
Who reads VITAL Source Magazine?
Readers of VITAL Source represent the youngest, and most highly sought after, demographic of any publication in Milwaukee. Predominately comprised of 18 – 49 year olds, VITAL's audience is educated, informed and very active in the community. They pick up VITAL Source at theaters, cafes, restaurants, boutiques, malls, libraries, bookstores, performance venues and everywhere bright, active Milwaukeeans spend their time.
With a circulation of 20,000 and climbing fast, VITAL Source is distributed at over 600 metro locations, and we're adding new stops monthly. for Check back frequently for an updated list of delivery locations, or visit us on myspace at www.myspace.com/vitalsource.
VITAL Readers at a glance:
| Age | Gender | |||
| Under 18 | 2% | Female | 44% | |
| 18-24 | 32% | Male | 56% | |
| 25-34 | 41% | |||
| 35-49 | 15% | Household income | ||
| 50-54 | 2% | $25k to $34,999 | 29% | |
| 55-64 | 6% | $35k to $49,999 | 17% | |
| Over 64 | 2% | $50k to $74,999 | 17% | |
| $75k to $99,999 | 13% | |||
| Education | $100,000+ | 4% | ||
| High school graduate | 9% | $100,000+ | 4% | |
| Some college | 21% | |||
| Associates degree | 4% | Relationship status | ||
| Bachelors degree | 39% | Married | 27% | |
| Masters degree | 15% | Committed | 29% | |
| Doctorate | 6% | Single/Casually dating | 44% | |
VITAL Source Media Kit
Contact Options
- Online: Send us a message >
- Phone: (414) 372-5351
- Fax: (414) 372-5356
- Post: VITAL Source, 133 W. Pittsburgh Ave. #409, Milwaukee, WI 53204