Project Runway at LELA
FOR IMMEDIATE RELEASEContact:
Heather Loomans or Stephanie Sherman
(414) 727-4855
(262) 364-6376 (414) 687-7072
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PROJECT RUNWAY AT LELA
Secret Challenge to be Revealed, Completed, and Judged During Gallery Night
On the evening of Friday, July 27th the five remaining fashion designers for Project Lela--a Project Runway style competition--will be at Lela, the Historic Third Ward boutique, to complete the project's third challenge as part of Gallery Night.
A secret challenge will be revealed to the designers as the second part of Challenge Three upon their arrival at 6:00 p.m. They will then have two hours to complete it before three judges evaluate each outfit based on the achievement of the specific task, originality, wearability, and construction. At 8:30 p.m., two participants will be eliminated from the competition.
Project Lela began on June 27th with a total of ten designers. The first challenge consisted of one man's pant leg, a man's T-shirt, and one yard of fabric of each designer's choice. The participants used these elements to create an outfit that could be transformed from day to night for a 20-something woman. A week later the outfits were judged and three designers were eliminated from the competition.
For the second challenge, the participants had three days to create a garment from two yards of muslin fabric. The following Saturday at the Milwaukee Outdoor Public Market, they were assigned a secret challenge--purchase between $18 and $20 worth of goods from the market to incorporate into the garment but not to be used as accessories. After an impromptu runway show, two more participants were eliminated leaving five for the remainder of the competition.
On August 25th, the section of Broadway Street between St. Paul and Buffalo streets will be closed off for the Lela Fashion Show. The final three designers of Project Lela will show a four piece collection at this show, and the winner of the competition will be announced.
Project Lela-Gallery Night Competition
Friday, July 27th
Lela
321 N. Broadway
6:00 p.m. to 9:00 p.m.
All garments from the Project Lela competition can be viewed at Lela, the fashion-forward women's boutique in Milwaukee's Historic Third Ward. Visit the store at 321 N. Broadway, Milwaukee, WI 53202. Store information is available at (414) 727-4855 or http://www.lelaboutique.com.
Posted by editor on 07/25 at 02:09 PM