REEL Milwaukee: The blog

Summer Movie Ga Ga

Going to the movies in the summer sucks. It is an over-priced, over-hyped rolling out of films produced for the lowest common denominator of potential audiences, with special effects and cherry-picked corporate soundtracks trumping good scripts and stories. Ugh. You wedge yourself into some mall parking slot, work up swamp-ass on that hot walk to the theater, touch elbows with randoms next to you who will eye your girl and eat your popcorn when you go to the bathroom. And the food and ticket prices? Eff that noise. So yeah, go to a summer movie – it will most likely suck, you’re out a good $60 and you will probably lose your girlfriend.

What you need to do is cut the bullshit, organize your friends and create your own Summer Movie BBQ Series. Once you do, post it on the REEL Milwaukee Blog on vitalsourcemag.com all summer long and peep it often for the sweet lowdown on your friends and neighbors. This is totally done in full-on renegade-DIY-not-paying-licensing-fee style, so do what you do and we’ll do what we do. Want in? Yeah, you do. Here’s how to get it together.

1. STEAL A PROJECTOR
Depending on how you feel about taking things from other people, this can get tricky. Without giving away too many places I may or may not have stolen from, I say for the projector, Go Big or Go Home. Drink a few beers (stealing with a buzz is more fun), march your ass into Wal-Mart and take a projector from the back electronics section. An Epson Powerlite should do the trick – fits under your arm and has that red-white-yellow input to easily connect your DVD player. This is key: walk out through the Garden Center (I may or may not be referring to the Wal-Mart on Capital and Holton). You may want to coordinate this with your getaway car. The exits over there are wide and the metal sensors are usually off because employees are constantly fork-lifting and hand-trucking America’s Flowers in and out. As you approach the Garden Center exit (which may or may not be on the opposite side of the parking lot from Holton), pretend to be on your cell phone and have a small, receipt-like piece of paper in your hand. Start talking a lot as you walk by the unassuming exit employees, give a reassuring nod and do not break stride.

Another projector option is slightly more boring than stealing from Wal-Mart, but can still be a bit of a thrill for you and your friend with a real office job. Tell your buddy to take the never-used projector from the meeting room on a Friday night. The projector will be so happy to get lifted from its grey corporate cubicle maze that if it gets wind of your plan it might walk to your friend’s car at lunch. All your directly-deposited friend has to do is stroll into work a bit early on Monday and place the projector on the chair of a rival account executive. It’s a win-win.

2. SCREEN & SOUND
This part is relatively simple. For the screen, get some heavy duty electric clamps or tape and a white sheet. Or go on eBay and get high quality, cheapo movie screen material from some punk rocker projectionist who stole old screens from storage at the local art house. Sound is pretty simple and inexpensive too; go to Radio Shack and get stereo cables to connect your stereo to your freshly stolen projector.

3. SET UP
At this point you’ve done a quick mental scroll through your cell phone, identifying who can help get this together. You’re stoked, I’m stoked – this is good. Here’s a quick list for your final setup: a small table for projector, a fat orange extension cord and power strip, a cooler, barbecue, beer. Go. Note for the Advanced: you can get mini-generators that plug into your cigarette lighter and power out like an outlet. Be sure to turn on your car every 30 minutes to ensure a safe getaway.

4. BBQ & BEER
This is the lynchpin of the whole thing. You have to grill out. If you don’t do this, don’t bother. Set up the grill next to the projector so you can run both stations like some Food-TV-Grilling-Out-Projectionist madman. Away you go ... and please invite me. Don’t forget to post your screening / BBQ info on our REEL Milwaukee blog at vitalsourcemag.com.



SUGGESTED DOUBLE FEATURES
I’ll hold off on why these films work as a pair – but if you do one double feature show listed below, you’ll feel how summer movies should feel. You’ll just know.

The Big Lebowski + Endless Summer
One Crazy Summer + Dazed and Confused
Rad + Gleaming The Cube
Summer School + The Breakfast Club
Stand By Me + Superbad
Beat Street + Breakin’
Vacation + Fletch + Caddyshack
The Sandlot + The Natural

Tommy Boy + The Song Remains The Same (Zeppelin will rock you. Eat mushrooms when Tommy eats wingy… Not those mushrooms. Shitaki for your burger - get your mind out of the gutter.) VS

Posted by editor on 07/01 at 12:00 AM


COMMENTS

Hey Howie (or is it Abbie?),

Don't be so cynical. There's still magic in the dark.

Sure the studio system sucks and there's a lot of crap coming out of Hollywood. But there's no substitute for sitting with a bunch of strangers and being transformed by something on the big screen.

Here in Milwaukee, we're fortunate to still have a theater like the Oriental where the screen isn't postage stamp-sized and even the chains have realized that they better offer a better experience since people can stay home and watch the same crap in their living rooms.

Interesting pairings. Here're a few I'd like to see: Scorcese's "Raging Bull" and "Somebody Up There Likes Me" with Paul Newman as Rocky Graziano; Coppola's "Apocalypse Now" and "The Green Berets" with John Wayne; and Welles's "Touch of Evil" and "Blood Simple" by the Coen Brothers.

And, of course, remember "Everyone's A Star!"

http://www.youtube.com/watch?v=Oh23A2GptAQ&feature=related
Posted by Everybody's In Pictures  on  07/02/08  at  11:40 AM
Originally sent to the Editor:

I'm dismayed that in the article "Summer Movie Ga Ga," author Howie Goldklang seems to advocate stealing a projector from Wal-Mart. The article
appears without disclaimer or commentary. Do you really (naively) believe that such a theft would hurt Wal-Mart as a corporation? That they would
simply eat the loss? Wal-Mart depends on sales of such high-margin items to subsidize their low prices on the essentials of life to their economically vulnerable core consumers. Those consumers would pay for the theft of the
projector by higher prices. Unfortunately, the life of those who have little mouths to feed and clothes to buy is too often not considered in the East Side/Riverwest perspective.
Posted by Mike Miller  on  07/02/08  at  02:58 PM
Originally sent to Mike Miller:

Dear Mike,

I couldn't agree with you more, though Howie's suggestion, in this case, is absolutely tongue in cheek. He is a successful filmmaker and producer and, for what it's worth, an honest person.

However, I can see where his "suggestion" might be misconstrued and I welcome your counterpoint. With your permission, I'd like to post your note on the website as a comment and possibly print it in a future issue of Vital. Please let me know if I may do so.
Posted by Jon Anne Willow  on  07/02/08  at  03:00 PM
I'd hoped that the article was satirical. Surely,one of the benefits of having a non-corporate publication is the freedom to not slap on disclaimers a la Joel McNally at the Journal!

You absolutely have permission to post/print my letter and your response.
Posted by Mike Miller  on  07/02/08  at  03:01 PM
I didn't exactly say the article was satirical, only that Howie wasn't advocating stealing a projector. The rest, I believe, is sincere.
Posted by Jon Anne Willow  on  07/02/08  at  03:03 PM
Hey All:

Don't steal projectors from Wal Mart. Especially if you think you might get caught. Just kidding. (Or Am I?)

Seriously though, google up "stealing from Wal Mart" and you'll see (CNN, You Tube) reports on how stealing is dealt with with Wal Mart and how it effects individual stores and the corporation overall.

And Everybody's in Pictures: thanks double feature suggestions and also for the slap back to reality - I love the Oriental too.

onward and upward,

Howie
Posted by Howie Goldklang  on  07/03/08  at  03:38 PM

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